Ashley Altheide

Healthcare Growth Strategist

Phone:

980-457-6893

Email:

hello@altheide.work

Location:

Charlotte, NC

A Bit About Me

I’m a healthcare growth strategist with over a decade of experience helping organizations scale through intentional marketing, strategic partnerships, and brand development. My background spans healthcare sales, med spa marketing, and business development consulting- blending creative strategy with data-driven results. I love helping healthcare, wellness & beauty brands grow with clarity, confidence, and purpose.

Work Experience

Digital Content Creator & Brand Strategist

Personal Brand, AshCheeks

2020 - Present | Remote

Built and scaled a multi-platform personal lifestyle brand to 27K+ followers on Instagram and 1.7K+ subscribers on YouTube through strategic storytelling, content design, and community engagement.
Developed a cohesive brand identity, including visual aesthetics, messaging, and audience positioning, resulting in consistent growth and sustained engagement across platforms.
Produced, shot, and edited high-quality short-form and long-form video content, strengthening skills in creative direction, scripting, filming, and post-production.
Designed and executed multi-channel content strategies that integrated social media, email newsletters, and long-form written content, achieving measurable growth in reach, retention, and audience interaction.
Collaborated with brands in beauty, wellness, lifestyle, fitness and supplements through sponsored posts, affiliate partnerships, and UGC projects.
Built a diversified revenue model including partnerships, digital products, subscription content, and community-driven initiatives.
Applied analytics to track content performance, optimize posting cadence, and improve visibility and engagement across platforms.
Leveraged personal brand growth as a testing ground for modern marketing strategies now used to support small businesses, healthcare practices, and service-based entrepreneurs.

Business Development, National Accounts

Dialyze Direct
November 2022 - November 2025 | Remote

Oversee all aspects of developing a new skilled nursing facility dialysis center, including initial sale, contract negotiation, design & construction, recruiting, staffing, marketing, supply & logistics, and ongoing sales and client engagement.
Referral pipeline and strategic partnership development.
Weekly and monthly reporting to all ownership groups and national accounts.

Orthopedic Specialist Representative

IQVIA/Ethicon
January 2022 - November 2022 | Central Florida

Promoted medical devices, including wound closure and biosurgery products, to orthopedic and neuro-spine surgeons
Lead professional education events for practitioners and appropriate staff
Worked with account executives for strategic planning to maintain and grow new business
Consistently exceeded quota 110+% each quarter and ranked in the top 15% nationally

Senior Sales Representative & Field Sales Trainer

Carwin Pharmaceuticals

November 2018 - January 2022 | Charlotte, NC

Called on healthcare providers in 9 specialties, including allergy, ENT, gastroenterologist, neurologist, orthopedics, podiatry, rheumatology, pediatrics, internal medicine and primary care promoting 4 different classes of pharmaceutical drugs.
Successfully launched 3 new products, and led the nation in sales.
Consistently ranked in the top 10 reps and exceeded baseline each quarter throughout employment.

Sales & Marketing Director

Emergency Restoration Xperts
October 2017 - November 2018 | Charlotte, NC

Supported sustained growth and profitability through generating new sales leads and cultivating customer relationships.
Designed and implemented all digital and print marketing campaigns.